China Data

A typical question from a company's marketing is: " which Social Networks to open for a company ?". The possibilities for communicating are numerous, indeed they are increasingly numerous, which makes the choice even more complex. The context practically imposes being present as a company on Social ...

Premise: the number of followers is a “vanity metric”, which could naturally increase in case of truly useful and enjoyable content.

Consistently following the advice listed so far could certainly lead to organic growth of your followers over time . But it is good to remember that acquiring ...

Let's try to summarize web accessibility in 7 key points.

1. Choose an accessible content management system
There are many content management systems that can help you build an accessible website. Once you have chosen a CMS that suits your needs, make sure to choose an accessible theme/template!

2 ...

If there's one thing we know for sure about social media, it's that you can always expect to see thelaunch of new features, new types of content, and most importantly, new ways to engage your audience.

For example, one of YouTube’s latest features is “YouTube Shorts” (but there are also “Handles ...

TikTok Now is available to users who have updated the app to the latest version. After updating the app, you will find the “Now” button along the bottom navigation bar, next to the publish button: it is easy to recognize, since it is represented by a small lightning bolt icon .

Tap the Now button ...

Remarketing can be easily activated thanks to more or less complicated email marketing automation tools, using CRM.

Even the simple Mailchimp can be programmed to produce automatic communications towards users, but there are also many WordPress Woocommerce plugins (to cite a widely used CMS ...

You've been trying to figure out if Meta sponsored campaigns are for you for months, you've done some research, you've done some research and you've decided to give it a try... Yes, but where to start now?

For this reason we decided to write a small introductory guide to help you better understand ...

Google's Performance Max campaigns offer many options to maximize the effectiveness of your online advertising strategies. Here are some tips for building successful campaigns.

1. Different Goals, Different Pmax Campaigns? Segmenting Campaigns
Creating separate campaigns for branding, conversions ...

Scheduling automatic responses for each review received , based on a series of parameters that can be set, is one of the main actions that can be automated.

For example, you can automatically start a standard response on 5-star reviews.

But you can set different responses based on the rating ...

For customer care to be effective and efficient, the ideal is to train and organize the work of the person or team that takes care of it in the best way. Let's see 5 tips to do it best.

1. Create some guidelines
Establishing common guidelines is essential so that the manner and tone of each ...