1. Different Goals, Different Pmax Campaigns? Segmenting Campaigns
Creating separate campaigns for branding, conversions or traffic allows for sometimes more efficient management and greater customization of your ads. This allows you to focus on the specific results you want to achieve.
In other cases, however, it may be sufficient to create netherlands whatsapp mobile phone number list different groups of assets (“with different audience indicators”) and/or with different groups of cards.
Breaking down campaigns by specific goals or product features can be helpful, but it's important to find a balance to get the best results.
How to structure Performance Max campaigns?
Campaigns, Asset Groups, Assets, Card Groups How to organize a PMax campaign?
Everyone develops their own experiences, and each account and each project has its own story. However, there are some best practices that tend to work well across the board.
Ad campaigns can be divided into multiple PMax campaigns with different budgets for different groups of Cards, or different user targets.
Hierarchically at the lower level, we find the Asset Groups . Again, it makes no sense to divide things up too much, so the creation of Asset Groups must follow similar logic to that of campaigns.
Maybe you have products with different margins, different product availability, more important products in the general e-commerce strategy, others less so, discounted products, price competitiveness, availability in stock, best-selling products, etc...
Based on these variables, you may want to create different Performance Max campaigns or be satisfied with dividing them only through Asset Groups within the single campaign.
However, it is important to avoid splitting your campaigns and Asset Groups too thinly , as this may limit the data available for optimization by Google's algorithm.
As a general rule, it is recommended not to split campaigns if they have fewer than 30 conversions per month.
This is an indicative number, not to be taken as “gold standard”: each project is a story in itself. Testing is always the right way.
