For example, one of YouTube’s latest features is “YouTube Shorts” (but there are also “Handles” – we talk about them in the margins in this article ).
Haven't heard of them yet and don't know what they are?
No problem, we'll fix that right away! In this article, we'll explain what YouTube Shorts are and how you can use them to kick-start your video content strategy.
Summary [ hide ]
1 What are YouTube Shorts?
1.1 How can brands benefit from YouTube Shorts?
1.1.1 What kind of micro-video?
2 How to Create a YouTube Shorts Video
2.1 Best Practices for Successful YouTube Shorts
3 Making Money with YouTube Shorts
What are YouTube Shorts?
Since vertical micro-videos have long proven to be new zealand whatsapp shopping data particularly suited to capturing audience attention and engagement , almost all social platforms that were not already natively using this type of format (as TikTok does) are trying to get a piece of the pie and ride the wave: Instagram at the top of the list, with Instagram Reels.
Even YouTube, notoriously specialized in medium-long horizontal videos, is trying to fill the gap by introducing the possibility of uploading vertical content of a few seconds or minutes : “Shorts” , precisely.
And since many brands are orienting their video strategies towards the creation of short and vertical content, usable for example on TikTok, Instagram and Facebook, this new feature brought to the table by YouTube gives creators the opportunity to engage subscribers and subscribers in an even more varied and effective way.
To understand how they are made, here is an example of YouTube Shorts : click on the video to start it!
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To see more, just go to YouTube and, if you're on a computer, click the “Shorts” icon at the top left, under Home and Explore .
If you are on mobile, you can find them directly in the bottom bar, next to the Home, Subscriptions and Collection icons.
To get a precise idea of the format and functioning of these contents, we suggest you view them on a mobile phone: you will immediately notice that the scroll is vertical , exactly like for Reels or TikTok videos.
Not only that, the YouTube Shorts experience is immersive , because the micro-videos cover the entire screen of the mobile device , leaving as little space as possible for interactive buttons and captions.
In short, here too TikTok is a lesson!
