For this reason we decided to write a small introductory guide to help you better understand the possibilities, potential and some mechanics of sponsored campaigns on Meta.
Creating Meta campaigns is a very effective way to promote services and products, just take a look at the monthly active users: we are around 3 billion .
Also, another thing to keep in mind is that the Meta ecosystem includes several platforms such as Facebook, Instagram, WhatsApp and Messenger, in short, a pretty good user base.
Are you also interested in Instagram ads? Read here.
So, how does Meta Business Ads work?
2.4.1 Conclusions
How to manage Meta campaigns? Preliminary actions
Let's start from the beginning, to be able to create netherlands whatsapp shopping data your first sponsored Meta you must first have a profile on the platform, only then will you be able to create a Business Manager/Business Suite account (you can create your profile from here ).
1. Company Page and Advertising Account
It can be an existing page or you can create a new one from the Business Manager profile you just generated.
The last step is to create an Advertising Account (if you don't already have one), or to connect an existing one to your page.
This part, especially if you are a beginner, is usually a bit difficult, to make it easier for you I leave you a very clear and immediate video of a few minutes .
2. Install Pixel Meta
The Meta Pixel works a bit like a bridge between your Meta Sponsored Campaigns and your website .
It is a tracking code that is generated within your Meta Business Suite account and must be inserted into your site before even thinking about how to promote your brand on the platform.
It tracks many of the actions of visitors who arrive on your domain thanks to Meta ads, allowing you to check if the ads are working, which audiences and which creatives are driving the most results.
Not only that: thanks to the Pixel you can record all the visitors of the site and exploit their actions to create highly profiled campaigns.
