Social Media Marketing Strategy: Which Social Networks to Choose for a Business?

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A typical question from a company's marketing is: " which Social Networks to open for a company ?". The possibilities for communicating are numerous, indeed they are increasingly numerous, which makes the choice even more complex. The context practically imposes being present as a company on Social Networks, for various reasons:

According to Pew Research Center ( survey conducted in the USA at the end of 2017 ), the public now lives Social Media in a complete way, both for their own relationships and for commercial reasons. Over 70% of Americans are active on Social Media.
Over 70% of those who have a Facebook account log in daily ; on Instagram the percentage currently stands at 51%. In third place is Twitter with 40%, followed by all the others.

For the above reasons, companies cannot miss the oman whatsapp shopping data opportunity to establish relationships and get to know their customers through Social Networks.
But there are too many Social Networks, which compete for the same purposes and the same contents: Social customer care on Twitter? Yet even Facebook can be useful in this regard. And a strategy based on videos? They are strong on any channel.

Most used social networks - 2017 data Statista
Statista offers this updated ranking. The question that comes to mind, for example, is: should Facebook Messenger be considered a Social Network? And then more generally: "how to classify a communication channel as a Social Media?". Even the presence of Skype in the ranking leaves me perplexed...
Furthermore, mostly for budget reasons, you have to make a very precise choice on which social communication channel to monitor.



So, what choices to make? Our approach is always very pragmatic, so no opinions but space for numbers…

Awareness : here I quote umaniversitas, which perfectly defines awareness as follows. “ Know and understand what moves you, the deep reasons why you make your choices. Be aware of your strengths and do not hide your weaknesses from yourself. Be aware of what animates you, and pushes you; of what motivates you and makes you angry, embarrasses you, frustrates you, inspires you. Be able to be an observer of yourself. Even and especially in conditions of stress ”. Awareness, in my opinion, already contains the right level of self-esteem
Proactivity : it means never resting on your laziness but being oriented to make the right choice in every project, to take the first step, even if it means “working hard”. If you think about it, proactivity is the opposite of laziness.