Even the simple Mailchimp can be programmed to produce automatic communications towards users, but there are also many WordPress Woocommerce plugins (to cite a widely used CMS), Prestashop modules and Shopify Apps to do the same thing.
Let's cite a case we followed, on a very small e-commerce that sells books and courses .
The plugin used in this case is AutomateWoo , it costs €99, and allows you to remind users of the products left in the cart, but not only that: it sends specific communications based on certain conditions (e.g. user who has not purchased for a certain number of days; communications to users who have spent above or below a price threshold; etc).
In our case, in just 90 days, the plugin has more than paid for itself, as you can see from the image below.
conversion rate wordpress remarketing plugin
Retargeting: Campaigns Not to Forget in a Pay Per Click Strategy
Advertising tools such as Google Ads and Meta Ads, to name the most famous examples, allow you to set up effective retargeting ads, starting from user interactions with web pages and various ads, as already mentioned.
Here too the results are traceable and tangible.
Google Ads retargeting campaign
In just over a year of activity, the conversions new zealand whatsapp number data recovered through retargeting campaigns with Google Ads are numerous, with low average CPC and conversion cost.
In this specific case, we are not talking about an e-commerce but about a company whose objective is to obtain requests for information - therefore leads - which will be followed by a quote.for services with a value of thousands of euros.
Returns, therefore, are essential and really make the difference in an effective and measurable online marketing strategy.
Sticking with the Google Ads example, it is possible to “chase” targeted users in different ways: by exploiting the audience segments collected through Google Analytics and Google Ads itself, by setting up display campaigns or campaigns that exploit Google's artificial intelligence such as the recent Performance Max , which occupy all the available placements in the Google ecosystem (Search, Display, Discover, YouTube, Shopping, Gmail and other Google properties).
Performance Max which, we remind you, automatically include retargeting and can also be very effective for B2B lead generation objectives .
