China Data

61% of salespeople say that finding quality leads is their biggest challenge. This means that every business needs to put a lot of effort into attracting their leads. To make this task easier, it is key to understand some basic, yet proven, marketing tactics. These 12 techniques are essential if you ...

ypically, you start a task and, as soon as you finish, you log the time you spent. You like to plan ahead, so you create any tasks, calls or meetings well in advance and schedule them on your calendar (or your colleagues').

Your time tracking option: You use the option to create and schedule tasks ...

Marketing that combines emotions with mobile technology has every chance of winning the race to win over consumers and build their loyalty.



The new dimension that proximity marketing is taking on , together with technological innovation, represents a change in the way in which clients and ...

Having a great online software, SaaS or cloud program does not always mean that it is successful. How do you put your digital software in front of your buyers? If you develop or sell software online, you are probably looking for strategies to boost your sales. Having a website is one of the main ...

The corporate image of your software company - and your software itself - is important because your customers need to feel that your company has the best solution for them and without a defined image, it would be impossible to do so. When customers trust a brand, they buy its products or services ...

Normally, when we talk about B2B companies we know that the marketing strategies we must carry out are much more traditional than those we can use when dealing with a B2C company . Why? Simply because in our minds we evoke the feeling of ease, that is, it is less difficult to sell a pair of shoes or ...

In 2018, more than 40% of Spanish companies confirmed that they have been working with Influencers for at least 3 years, according to Brand Manic's study on Influencer Marketing in Spain.


This same study confirms that brands claim to use influencers in their campaigns to attract new audiences ...

However, we know that touching on this subject is a delicate one, as many companies try to haggle in this regard. It is not a bad idea to occasionally offer discounts and promotions, but when you talk about the price, you must make it clear that the price is what it is for the type of product or ...

Many B2B companies, a sector that is more difficult to sell, have gone overboard when it comes to investing in advertising. We know of cases where they have spent up to 50,000 euros on advertising alone. But is it really worth it to invest so much?



It all depends on the type of product, the ...

At the end of each year, many professionals are on the hunt for the next trends in different sectors for the following year, especially in terms of marketing. That is why, in today's post, we want to list the B2B marketing trends for 2020 that you should not ignore if you work in this sector ...