2020 will be the year of the evolution of existing trends that, thanks to technological advances and innovation, will move to another level .
Today's consumer demands have changed, and competition is hong kong telegram databecoming increasingly fierce. This is why B2B marketing experts have to find new ways and tools to meet these new demands.
B2B Marketing Trends for 2020
Marketing and sales department alignment
The union of the marketing and sales departments is essential to ensure compliance with the objectives established in the marketing strategy. Working together helps to improve communication, have more transparency and carry out actions that guide the consumer through the sales funnel.
Unifying customer experience (CX) vs employee experience (EX) vs brand experience (BX)
Customer experience has been shown to help increase sales and brand reputation . In 2020, the trend will be to take into account not only customer experience but also employee experience and brand experience . Designing new strategies and implementing certain objectives focused on the satisfaction of these three experiences helps to successfully achieve these objectives.
Video Marketing
90% of companies use video in their marketing strategies. This is because they increase ROI, improve engagement, are memorable, help with SEO positioning, are easy to share, etc.
Content marketing maturation
In 2020, B2B content marketing will return to its roots, seeking to create and distribute valuable, relevant and consistent content to attract and retain a clearly defined audience.
