Blog 16 9 HQ Successful Lead Generation
This blog will focus on how to attract a group of leads or potential customers who might be interested in your product or service. It is important to classify these potential customers: if they fit your business they will become your prospects or, in other words, hot leads that make your sales efforts worthwhile.
Let's take a look at the techniques that will turn your business into a customer magnet.
Direct Marketing: Contact potential customers personally
Direct or outbound marketing is a technique used to communicate directly with leads, for example through text messages, calls, emails, or even in person. A direct marketing message almost always involves a specific call to action, that is, it invites recipients to make a direct response. These responses can range from clicking on a link, subscribing, calling, or evenvisiting a website. A bold call to japan telegram data action can even encourage recipients to buy the product directly. A direct marketing
message can be the first point of contact that leads have with your brand . But be careful, for some people this type of marketing can be invasive and annoying. Since you often contact them without an appointment, adjust your way of communicating and emphasize the benefits they can gain.
A properly targeted Direct Marketing campaign has several advantages:
You can reach groups of people that you might not otherwise be able to reach.
Example: In the B2B market, this type of marketing is very common. Customers are called to offer a very specific product or service. For example, a video-conferencing system to the decision-maker in the IT department.
You can check the attractiveness of your product or service , since potential customers must respond immediately.
Example: If you have designed a new product, but you are not sure how people will react to it. You can make some test calls and see what the response is from your audience before going ahead and launching it to the market.
You can get clear and trackable results
Example: You can easily evaluate the impact of your direct marketing campaign . If you send a message to 100 leads inviting them to download a free catalogue and 20 of them do so, that means you have a positive response of 20%. You can then classify them and stimulate them to make the sale… and know exactly how many of them have become customers. This is very useful for knowing the level of success and calculating the customer acquisition cost achieved through this campaign.
