This same study confirms that brands claim to use influencers in their campaigns to attract new audiences, retain current audiences and increase the community on social networks, as well as convert leads into customers .
However, are these influencer campaigns really effective? More than 50% of respondents confirmed the effectiveness of influencer marketing, confirming an improvement in their results and the achievement of the expected objectives .
Working with influencers in the B2B sector is very beneficial , since it is a complicated sector since the products and services are not aimed at the end customer but at the company, and this complicates the task a little. But unlike in other sectors, in this one it is not about looking for the influencer with the most followers, but the one who transmits the most confidence iran telegram data to the person who is going to make the decision of whether or not to acquire your product and/or service .
If you also want to carry out an influencer marketing campaign, we explain how to design an effective influencer campaign to achieve all your goals. Get it with our step-by-step guide!
How to run an Influencer Marketing campaign for the B2B sector
I think it is no longer necessary to define what Influencer Marketing is after hearing about it for so long and seeing how it has become established. The important thing here and what interests you is to know what you can do to make your investment in influencer marketing pay off and achieve the expected results . Let's see!
Objectives, what do you hope to achieve from an influencer marketing campaign?
If you have decided to carry out an influencer marketing campaign because other companies are doing it, you are off to a bad start. Hiring an influencer is not cheap, so if you want to get the most out of your investment, it is essential that you are clear about what you want to achieve, but also how you want to achieve it. To do this, you must:
