It all depends on the type of product, the type of company, the objectives set… in reality, everything counts. Today, in this post, we are going to be very brief and go straight to the heart of the matter, providing you with data to answer this question.
How much should B2B companies invest in advertising?
According to a study by eMarketer, B2B companies invested 28.3% of their budget in digital marketing in 2014. In 2016, this figure grew to 35.8% and is expected to reach 44.9% in 2020 .
However, before deciding how much to invest in advertising and giving a figure just like that, it is important to do an analysis of your business in general, that is; type of product or service you want to promote, who you want to reach ( buyer persona ), what your objectives are, what part marketing occupies in your company, what budget you have for each department and action, how you are going to divide it...
As you can see, there is a lot of work behind analysis and research. It is not enough to say, 30,000 euros. Yes, okay, very good, good budget, but what are you going to do with it?
We are going to give you an example so that you have a rough idea of how much to invest in advertising.
Example of how much to invest in advertising for the B2B sector
Imagine that your company is a provider of an ERP for business management. A software that is currently the order of the day, causing competition to be greater and also more “aggressive”. In this case, as digital marketing specialists we recommend allocating between 30 and 60% of your budget .
Why? Here are the reasons for this budget:
It is a company that sells technology and services india telegram data online, therefore, digital marketing is key.
ERPs are the order of the day, but competition is high. We need SEO positioning to appear at the top of search engines. And with advertising this is possible.
You should invest in search engine ads but also in advertising through social networks, especially on LinkedIn or Twitter.
Channels to invest in advertising for the B2B sector
According to the same study mentioned above, the channels where the most investment is made are the following:
Google Adwords, 75% of the budget.
Facebook, 69% of the budget.
Mobile technologies, 73% of the budget.
However, currently, in 2019, the most investment is in mobile marketing . Another study, this one by CMO , states that from 2016 to the present, this type of marketing has increased by 118%.
Below we show you a graph showing the channels in which B2B companies invest the most of their advertising budget.
