Why choose emotional marketing?

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aktAkterSabiha10
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Joined: Mon Dec 09, 2024 4:17 am

Why choose emotional marketing?

Post by aktAkterSabiha10 »

Marketing that combines emotions with mobile technology has every chance of winning the race to win over consumers and build their loyalty.



The new dimension that proximity marketing is taking on , together with technological innovation, represents a change in the way in which clients and consumers communicate in specific spaces and moments, which represents an increase in conversion for brands . This is where emotional marketing comes into play.

What is emotional marketing?
As if it were the movie 'Inception', we find ourselves wrapped up in a series of layers of marketing in which we increasingly delve deeper into the minds, and in this case, hearts of customers. In terms of the aforementioned movie, the purpose of emotional marketing would be to keep the top spinning for each user, keeping them hooked on our brand.



To do this, people often resort to humor, double meanings, exaggeration, and even irritation, although the latter is not the most advisable. These messages serve to feed our ego , to make us feel more intelligent, more beautiful, or another emotion that is fundamental to our self-esteem.



It is important that we do not relate emotional marketing with list of telegram users in france increasing sales by striking a chord with users, but rather it is about finding strategies and actions that make consumers fall in love with your products and services.

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Emotions are used to make someone fall in love, but they do not necessarily have to be classified as sad or happy. Hate, amazement, melancholy, joy, anger, sorrow… are some of the emotions that can be achieved depending on the type of channel and message that is sent.

Why choose emotional marketing?
One of the main objectives of brands is to connect with their audience, and since the advent of the digital age, we have been involved in a series of changes, especially in the way users consume.



It's starting to seem redundant to say that the Internet and social networks have revolutionized the way we communicate and interact with each other, but that's how it has been. Even advertising has taken a 180-degree turn.
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