Content curation: definition and objectives
Posted: Wed Dec 18, 2024 6:45 am
According to a study conducted by Aberdeen Group , a good content marketing strategy generates 8 times more growth than a company that has not invested in this area. Having understood the importance of content, marketers are increasing their efforts in content production. Faced with this phenomenon, Internet users are inundated with a large volume of information. In this context, it is not easy to find relevant information. This is where content curation comes in. This practice aims to offer good content to Internet users. Brands can take advantage of this to increase traffic and engagement on social media pages.
What is content curation?
Content curation is the process of sorting through a whatsapp number list large volume of information on the internet . The information is sifted, organized, and divided according to a specific theme. For the person in charge, the content curator, this is a time-consuming task. They evaluate the relevance of the data found and check the reliability of the sources before sharing on social networks .
When content curation is done poorly, readers may lose interest in the social page. Conversely, a well-crafted strategy allows a business to reap several benefits.
Content curation requires human intervention to monitor information. Indeed, this task requires creativity to place an article in its context.
Read also: Content curation, just be rational!
Curation is often confused with monitoring . Although they are two similar concepts, they have differences. Curation is based on a subjective method. The curator chooses information from sources that they consider relevant. On the other hand, monitoring is more structured and is part of an overall marketing strategy.
What is content curation?
Content curation is the process of sorting through a whatsapp number list large volume of information on the internet . The information is sifted, organized, and divided according to a specific theme. For the person in charge, the content curator, this is a time-consuming task. They evaluate the relevance of the data found and check the reliability of the sources before sharing on social networks .
When content curation is done poorly, readers may lose interest in the social page. Conversely, a well-crafted strategy allows a business to reap several benefits.
Content curation requires human intervention to monitor information. Indeed, this task requires creativity to place an article in its context.
Read also: Content curation, just be rational!
Curation is often confused with monitoring . Although they are two similar concepts, they have differences. Curation is based on a subjective method. The curator chooses information from sources that they consider relevant. On the other hand, monitoring is more structured and is part of an overall marketing strategy.