But why is it so important to act quickly?
Customers expect brands to acknowledge belgium whatsapp number a crisis within 24 hours. 76% of consumers want brands to respond within this timeframe, reflecting a significant shift towards quicker response expectations.
How quickly consumers expect a response from brands on social
Image via Sprout Social
If you wait long to respond, you risk losing control of the narrative, allowing rumors and misinformation to spread. Delays can turn a manageable situation into a full-blown disaster.
People appreciate honesty, so when a crisis occurs, your audience wants to hear directly from you.
Acknowledging the issue right away shows that you’re not trying to sweep it under the rug or avoid taking responsibility.
Here’s the deal: the longer you wait, the more damage you do to your brand’s reputation. Customers may feel ignored and you may lose trust.
Taking ownership early gives you a better chance to manage the conversation and reassure your audience.
For a more structured approach, you can follow the steps of crisis communication, which offer valuable insights into managing and addressing the situation effectively.
