Instead of you, it can solve various tasks - from irani whatsapp group conducting marketing campaigns to customer service, helping to save time and resources, as well as improve the efficiency of sales and lead processing.So, today we will talk about targeting - one of the most precise and "targeted" advertising formats. It allows you to avoid non-targeted ad impressions and really effectively optimize advertising budgets. We will tell you how targeted advertising works, what are the main advantages of targeted advertising and its disadvantages, what kind of business it is suitable for, how to use it on different platforms. It will be interesting and useful! What is targeted advertising What is targeted advertising in simple terms? Targeted advertising is a specific format of advertising in social media that is seen only by users who meet the parameters you specify: gender, age, geolocation, list of interests, etc.

In fact, the name of this advertising format comes from the word target. You set the parameters yourself, after which the targeting algorithms determine the appropriate users and show your ad to them. How does targeting work? Targeted advertising on social networks works according to a fairly simple scheme: In the selected social network, you set up the target audience parameters for impressions: gender, age, geolocation, marital status, etc. Create an ad, fill it with text, graphics and other information. Set a suitable budget and start displaying ads. This is the simplest explanation of how targeted advertising works. In reality, everything is a little more complicated. We will tell you about the intricacies of setting up and launching below.