With more online businesses popping up, or already existing businesses coming online, there is no longer any doubt that the right place is on the Internet. After all, as many entrepreneurs here have said, “ who is not on the Internet today, does not exist .” Obviously, this is not the case for the creators of Kahuna Balance Boards and the STAMP!DA app, who, in this eighteenth episode of Shark Tank Mexico, presented their projects -strongly digital- to the sharks: Alejandro Litchi, Amaury Vergara, Jorge Vergara and Marisa Lazo.
Anyone who thinks that entrepreneurship is also an art will like these proposals.
Kahuna Balance Boards. Boards with a handmade touch surfing in the digital world
Julio Castro came to the tank to represent the Kahuna Balance Boards project , a company whose main product is balance boards made entirely in Mexico and hand-painted.
In addition to having its own website , it is a business present on virtually all available digital platforms, in marketplaces and anywhere else where it can be found through computers or mobile devices. A great presence and importance, as it increases the visibility of the brand and reaches markets that, by other means, would be difficult to reach. And at very affordable operating costs, with complete financial control from production to the last mile in delivery. Factors that, added to the flexibility croatia business email list in customer service and the ease of meeting expectations, are the main reasons for the company to be completely online.
Online experiences are always well regarded by experienced sharks.
Impressing sharks at Shark Tank Mexico
Julio confirms that the greatest benefits of this presence have been being able to grow very quickly without much investment and having access to markets that he initially never imagined he could reach. And he says that the experience of putting the business online was not only positive and friendly, but also very fast, to the point that the idea soon became a formal business. He also highlights the savings that being online has represented compared to doing business in the traditional way, because there is no physical inventory, there is no need to pay rent and much less to have people hired. And the best thing: with the digital format, he can serve the same or a greater number of people .
Advice to entrepreneurs
Based on his experience inside and outside the tank, José also has an important piece of advice for any entrepreneur willing to face the sharks: seriously consider setting up the business or part of it online, even if you already have it physically, because the Internet has a brutal reach, with many benefits, being able to be in direct contact with customers without having to have a very high cost to win them over.
Concluding the advice, he made a providential invitation: “I invite you, number one, to get to know our site and, number two, of course, to consider doing the same yourselves. Good luck, entrepreneurs.”
STAMP!DA. Change colors in just a few clicks.
Arody and Brenda present STAMP!DA , an application that allows you to change the color of cars or draw them on your cell phone, easily, quickly and inexpensively.
Present on all digital platforms, on social media and on the website itself, the application, when downloaded to perform the functions described, allows people to select the car they own and see the different colors available.
In this way, resources from the digital world are used towards something physical, which Arody finds incredible even because the application takes the idea of STAMP!DA to different markets, making this an exciting experience for the entrepreneur.
You may be interested in: Tips for entrepreneurs in Apps .
Regarding the project development process, Arody explains that the design has been complex, as it requires certain elements that do not exist for the purpose created, such as different types of renders and other applications, which made the execution of the final application of the program difficult.
A challenge that extended to implementing the business on digital platforms , due to the lack of a database of used cars in Mexico that contained the brands, models and design of each one.
The product is digital, the marketing is digital, and the sharks' interest is very real.
Application for cars
For a fully online product, it is only natural that the marketing strategy will follow this path. For the launch, social media and the most important platforms will be used, such as the world's largest video platform and, mainly, app download platforms. The aim is to make it easy for everyone to download.
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