When it comes to search engines, buying web traffic for a site may seem like a quick and efficient solution, guaranteeing visibility and top positions in SERPs.
However, for those who believe that paying more saves SEO efforts and allows them to access the benefits of a successful Digital Marketing strategy , in this article we will tell you that there is some bad news: you will also have to dedicate time and make plans to reap good results from this investment.
Purchasing web traffic for a site or the famous Pay-Per-Click bermuda email list 40999 contact leads where advertisers pay for each initial click received on their pages — requires planning and effort.
This practice also requires an analysis of the business objectives, an appropriate choice of keywords that will be associated with your ad and attention to all the elements that will form part of the meta description (the user's first contact with your brand in the search results).
Furthermore, the effectiveness of the ad is directly related to the quality and reliability of the site , since corporations such as Google and Bing value, above any investment, the user experience on the page. So, if you want to invest in paid traffic, you must first analyze some features of your website.
Without authority, a trustworthy URL , a current privacy policy that meets the requirements of regulatory agencies, loading speed, a friendly and responsive layout, among other requirements, your website will not have the same results you want when starting this strategy.
Are you interested in the topic? In this article you will learn:
What are the types of web traffic generated by Internet users?
What is the difference between organic traffic and paid traffic?
How to buy web traffic for your website the right way?
What are the types of web traffic generated by Internet users?
Paid traffic refers to visitors who clicked on ads placed on websites or suggested in search results. Direct traffic, on the other hand, speaks more about a brand's authority, as it is related to direct access , from users who typed the URL into the appropriate field without searching for information in research sources.
There is also social traffic, generated from primary access to social media channels , referral traffic, obtained from backlinks , present in posts and publications of other companies.
Backlinks have always been the number one site relevance metric that Google considers in its rankings — and they still say a lot about the authority of a web page and the quality of information available on public touchpoints.
