The system may not always be able to automatically generate the title and description of the product in accordance with the brand's Tone of Voice. If it is important to emphasize the brand style, it may be necessary to choose other types of advertising promotion.
Other disadvantages of Google's DSA include:
their ineffectiveness when working elenco telefonico australia with small or poorly structured sites;
limited options for targeting and selection of advertising content;
some discrepancies between the text of the ads and the content of the site (occur if there are problems with micro-markup).
You can see that most of the shortcomings are related to the preparation of the site itself. That is, DSA campaigns are primarily a way to promote high-quality sites.
Instructions for setting up dynamic search ads
To get started, create a new campaign with the Search Network type and no objective selected.
After that, specify the campaign name and disable the display of ads in the contextual display network (GDN), which is responsible for displaying ads on Google partner sites. We recommend creating a separate campaign for working with the GDN.
Then go to the "Other settings" section and select the "Dynamic search ads settings" tab. In the window that opens, enter the domain of the site to which the ad will be directed and select the language.
Setting up Dynamic Search Ads involves choosing one of three targeting options. You can use:
1. Site index in Google (but if the required pages are not indexed, it is better to choose another option).
