For years, Google has made protecting its users' data a priority. It has announced that from now on, it is highly recommended for websites to use a secure connection. So if you haven't done so yet, you should definitely switch to HTTPS in 2023.
Simply put, HTTPS is a protocol that provides the user cell phone number list with a secure connection. While http data is not secure and can be intercepted. How will this help you in promoting your site? The answer is simple - when choosing between two identical sites, the search engine will give preference to the site using https.
To switch from http to https, you need to purchase a security certificate. The most popular and accessible one at the moment is the SSL certificate.
When switching to https, the URLs of the site will change. And this will lead to a change in the position of the site in search results. This is due to the fact that the search engine will have to analyze your site again.
The second equally important factor for search efficiency is the adaptability of the design, that is, the ability of your site to adjust its design to different screen sizes. Back in early 2016, the Google search engine announced that sites with a mobile-friendly version would be perceived by the algorithm as more relevant. Yandex decided not to give in to its competitor in this regard and also began to rank sites with a full-fledged mobile version higher in search results. In this regard, we can conclude that search results on desktop and mobile devices will differ. Yes, this is true. The mobile version of the site should not have horizontal scrolling, flash video, etc. Also, for the mobile version, the font size is changed, texts are made shorter and images and videos are “lighter”, since most users have limited mobile Internet traffic.
