11. Use a personal business address and name for your emails
No more impersonal you need to make your email come alive. This obviously involves the sending address!
newsletter example, marketing personalization
Feel free to include an employee's name, as with the phone number data company WeCook. You need to make email management tools ( Gmail , Outlook , etc.) understand that you are "human".
example of newsletter, personalized address
12. No daily email marketing campaign
Don't be too intrusive: the reader will feel attacked.
Let's analyze this very bad example from the Dynamite company. Subscribers of this company receive emails every day. On top of that, the content is almost identical. There is no added value for the reader. Sending newsletters at a frantic pace deafens readers with a repetitive refrain and increases your chances of ending up in SPAM (Spam).
2 emails per week maximum
relevant content
1 newsletter maximum per week
Additionally, you will quickly realize that creating quality, unique content is a long and complex process.
13. The list of words to avoid in your email marketing
To deal with the scourge of spam, email management tools are constantly implementing new protocols.
Therefore, certain words should be banned.
For example, the words “Mastercard”, “Visa”, “Invoice” are often considered SPAM.
Same rate for newsletters in capital letters.
The blogdumoderateur platform provides you with a summary table of words to ban from your email campaigns. You obviously can't avoid using all this vocabulary. However, make sure to clean up your email of most of these radioactive terms!
