Social Selling
Social Selling is about leveraging social media to build strong relationships with potential customers, prioritizing building trust and creating authentic connections .
Keep learning: What is Social Selling? Steps to sell more through social media
This conversion strategy focuses on building long-term relationships rather than making direct sales. It seeks to understand prospects' needs and offer solutions rather than simply promoting products or services.
Examples of companies that have succeeded with their conversion strategy
There are many success stories of companies that have achieved positive results by db center.uk implementing these comprehension strategies. Let's look at some of them to better understand their positive impact.
CLR Success Story
CLR , a company specialising in the manufacture and design of gear motors, faced a crucial challenge after losing its main client and seeing its turnover progressively decline. With 40 years of experience in Spain, they decided to transform their production-focused approach towards a digital strategy to attract international contacts and revitalise their business.
With the need to reposition its brand as a modern engineering company and attract international leads, CLR set out to implement a comprehensive digital marketing strategy. This strategy consisted of three phases:
Improving brand image
Inbound Marketing Strategy
Marketing and sales team alignment
The results were a complete success : we managed to increase web traffic and international visibility, improve the conversion rate and gain new contacts.
This digital strategy, in collaboration with Connext , not only revitalized CLR’s online presence , but also attracted the attention of prominent clients in different sectors. The positive evolution of traffic and business results support the effectiveness of this digital transformation.
