British writer Diane Setterfield says that “words make you prisoners.” And words, in the right hands, can also make you money, for example by using your company blog.
The blog is a tool that we can use in marketing and that has incredible potential to help our brand. This work goes far beyond the traffic that it attracts to the website, and by taking care of the content, the company blog can be key in our marketing strategy.
The keys to a good corporate blog
As with any marketing tool, it is key that we first do research on both the target audience we are targeting and the type of content that target audience is looking for, in order to connect with them in a simpler way.
External blogs like Blogger have long since ceased to be popular, so integrate your company blog into your website as just another section. The design, both visual and editorial, is vital. Take care of it and think about your brand identity, because the blog should breathe that same air, including gambling data china phone number photos. If you have a more rogue brand, it doesn't make sense for your articles to be written as if they were written by a member of the RAE. Analyze your brand voice and use it in the same way on the blog.
But what are you going to talk about? It's important to be clear from the start about the theme of your blog , and to listen and observe your audience in order to adapt your content to them without losing the essence of your brand. And forget about constantly selling. Content that is valuable to the customer will do much more for you than trying to sell, sell, sell at all costs, because the reader will end up getting bored. For example, it makes sense that if you have a brand of hair products made with natural ingredients, you write an article about tricks so that our time on the planet has a lower impact on the environment, instead of having the last five articles of your blog talk about how great your products are.
SEO is very important when we talk about a blog, as it will determine how we will position ourselves in that great ocean of information that is Google. It is best to have a specialized team that can get the most out of the blog using SEO to its advantage.
Once you have observed and studied your audience and analysed the style and content you will create, it is essential that you consider the same thing as with any social network: objectives to be met . This way, the strategy will always be much more effective. Planning is key; think in advance about articles that can be part of your company blog and establish the dates for their publication, always keeping in mind that quality takes precedence over quantity. It is better to publish one a month with interesting content that provides value than one a day with content that does not provide anything to the reader.
Finally, it's important that your blog be a funnel for visitors to come to you from other tools, such as social media or email marketing. Using your other tools to drive traffic to your blog , such as Pinterest or Instagram, is key to getting future customers to your blog.
Benefits of having a good company blog
Improve your brand image. A blog is an ideal information tool for your clients to know who you are. In addition, by offering content that provides value, your audience will have a very favorable opinion of you.
Improve your position in search engines. Having quality content helps ensure that Google's requirements for improving your position are met, which has a positive impact on improving your positioning.
It helps you build a community and inform it. Company blogs like WhatsApp , for example, use this space to report on improvements to the application, changes or how to fix possible errors, so it acts in some way as a customer service. In addition, a network of recurring users can be formed around the blog and will be your small community.
It is a source of knowledge to help you improve. Like any measurable tool, it helps you do the learning work and identify in a simpler way what works and what doesn't.
It is a sales tool. Not only does it help you at the image level, the blog offers you another window to sell products or services, and in a much more natural and subtle way.
Ways to make money with a company blog
There are several “formulas” for monetizing a company blog, but be careful, you won’t just start writing words one after another and have the money come into your account like it comes out of a slot machine when it’s time. None of them are miraculous and all of them require time and effort. For a blog to work and be successful, consistency and quality of the information it collects are essential.
Through a blog you can earn money with affiliation and advertising, for example, which would get sales to third parties. Even with traffic we can make a blog profitable. But in the case of a company blog what we are interested in is attracting future clients and getting into their heads, which can only be achieved with work and dedication.
Let's take an example: you've come to this website, a marketing and web design company, because you were looking for a way to monetize your blog. You've read our article, which has given you some basic notions on how to start this new project, but you've realized that your website needs to implement some changes in the design in order to host that blog that you need so much. That opportunity for collaboration might not have existed without this article.
Another example with a product instead of a service. You have been working from home for a year and you have noticed that at the end of the day you feel tired and your eyesight is getting worse. You search on Google for some of the symptoms and you end up on an optician's blog that talks about eye fatigue. Among the remedies to avoid it are some eye drops that are sold on the website itself. You are just one click away from solving your problem and it has all been thanks to the blog.
It's not that every time someone reads your company's blog you earn one more euro, it's that it's a perfect window for the world to get to know you and find your place in it. A formula to improve your brand image, to contribute content to the community and for those potential clients to see in you the solution to their problems.
