We make sure to be as specific as possible and to present our experience. And this experience can only be provided by the relevant editorial team.
in media, multimedia is the order of the day:
Everyone has to be able to do everything, because we are a very small media outlet. That is why we constantly train our editorial teams.
The studio employs editors, sound specialists and studio specialists: four people in total.
Function and scope
In "IM News" the videos are broadcast on three channels: via the company's own website and on LinkedIn via live streaming and then on YouTube . The video is then shared and archived. On industriemagazin.at Instagram and LinkedIn are used to publish short articles.
For several months now, the programme has also been broadcast weekly on Friday evenings on the Lower Austrian regional channel NÖN-N1-TV, repeated several times and available via the NÖN Media Center available . The regional broadcaster boosts the reach of the " Industry magazine News TV " through its internet presence. According to Austrian web analytics, NÖN.at has around one million unique users per month. The television channel has a linear technical reach of around 400,000 households.
Marketing
Video formats generate revenue through various marketing options such as preroll, in-stream and logo placement, but also through content-related cooperation. The "expert debate" as part of the newscast also makes a decisive financial contribution to the format. A television appearance of this kind costs "Industry Magazine TV News" 2,500 euros according to media data.
The "Economic Compass" introduced this spring is also an integrated advertorial that appears in cooperation with a consulting firm. In addition to its own news format and integrated forms of advertising, Industrie Medien also offers videos on request as a service: Schmidt:
Our 'top seller ' is the advertising format, Product in Image . This is not surprising, as B2B products that require explanation are brought to the point here.
Many industrial products are too specialised and are only accessible to potential customers through a clear presentation and explanation of the product in video form. According to media data, the format costs 2,900 Euro per programme; additional playback channels via various websites or newsletters and integration into online articles are additional costs.
Weka Industrie Medien wanted to rent the studio. However, demand is low. "We are fully operational three days out of five a week," says Managing Director Beatrice Schmidt.
