You still don't know exactly what form the transition from the current situation to the desired one will take

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. A course? External cambodia whatsapp number data support? A consulting firm?


4 - Aware of supplier and product options but not of your specific brand and offering


Eg: Our potential client already knows about some options that the market has to offer.


5 - 100% conscious


For example: Our potential client is familiar with our brand and the options we have available. She's 100% ready to make a decision.


Most companies target their potential customers in phases 4 and 5. The greatest opportunity lies in phases 1 through 3.


When to use it: If you're looking to prioritize greater content coverage and reach to move your audience along the purchase journey, this model is ideal as a foundation.


How to categorize your content:


Here I share a table that shows what type of information your client needs depending on their stage of the journey.




Strategy 4: Content based on pillars or key themes

What it consists of: The last of the 4 strategies or models that I propose to you is based on a pillar theme.


Rather than focusing on a specific goal or audience maturity level, we focus on developing everything we can within a specific topic that we know will help us generate results.