In this context, Walmeric , a technology company that manages more than 65 million sales leads per year , has developed an incremental sales model that connects two worlds: online and offline; and whose name is Global Sales Partnership.
“We chose the name because we believe we are a partner for companies and our goal is to improve and optimize the Return on Investment (ROI),” said David Pérez, director overseas chinese database of the GSP Business Unit. This product is completely focused on sales, so we will dedicate ourselves to exploring innovative techniques in different markets, ways of transmitting ideas and the channels that convert best; this will also allow us to better understand the sales funnel and thus adapt the model to what the research conclusions indicate.
Throughout the creation of the strategy, a multidisciplinary approach is always used, which includes the digital generation layer, the social context and technology. After carrying out an analysis, a model is created that allows selling more with the optimized Cost per Acquisition (CPA) , since in many cases there are clients who, despite having a lot of knowledge of the industry, do not know how to increase their market share in such competitive environments as those of today.
At Walmeric, our main objective is to democratize the use of Artificial Intelligence, through effective tools that an organization can use to, in this case, improve sales and optimize marketing investment. A clear example is WiseS, which, through AI, can analyze the lead in depth and assign it a sales probability that can be used for processing. In addition, there is another solution that qualifies the lead and connects it with the most optimal agent to serve it according to the lead profile detected by Artificial Intelligence.
We also apply Artificial Intelligence with “LEIA”, our own landing page engine.
The most important advantages are:
Easy integration: technical independence from the development team. Through “headless” technology, GSP integrates easily with different environments and use cases.
Plug & Play: once installed, you can create as many landing pages as you want and make changes “on the fly” in a simple way, optimizing resources.
SEO & Analytics optimized : the engine has the necessary integrations for correct measurement (via Adobe Launch and GTM to integrate different pixels), a native integration with Walmeric and SEO requirements.
Technology-agnostic : the system adapts to different environments and configurations, being integrable in most of our clients' configurations. LEIA can be configured in both cloud and on-premise versions.
Streamline your testing and CRO strategy: Thanks to the ease of generating landing pages and creating “variations,” we make optimization work simple by scaling CRO efforts.
Privacy First Compliance: LEIA natively complies with all privacy requirements such as: cookie manager, consent-based measurement, remembering user preferences.
Thanks to this engine, hundreds of landing pages can be generated, since the content most closely related to a search and/or a specific audience will be offered. Other KPIs that can be optimized are: improving the quality score and the conversion rate .
In conclusion, GSP is a sales model that is designed to represent a profitable and scalable alternative in which, through the technology and methodology of Lead-to-Revenue Management, the lead can be intelligently traced for a better conversion to sale; generating qualified leads with own digital investment until delivery to the corresponding Call Center and, thanks to the above, transfer valuable business insight with Power BI specialists and dashboards.
