Introducing this type of multimedia content into your email marketing strategy can increase engagement and sales. Therefore, consider including it in your future marketing strategies.
TABLE OF CONTENTS
Why integrate video into your emails?
Possible drawbacks of video email campaigns
Licenses of use
A.- Copyright the most common label
B.- Creative Commons (CC)
C.- Royalty free
Recommended video banks
1.- Pexels
2.- Pixabay
3.- Videezy
4.- Dissolve
5.- Mazwai
Other options for video email campaigns
Why integrate video into your emails?
advantages of video
Using videos in your video email campaigns is an exceptional idea to differentiate yourself from other companies' emails. Users are used to this format and it has the ability to engage with just 5 seconds montenegro email address of playback. Many experts consider it to be the best way to convey the message. There are also several reasons that advise its implementation:
The results improve significantly . Studies show that 54% of sellers agree that the best way to build loyalty is by email . In addition, emails containing videos help increase the opening rate by 173%.
Decisive in inducing the purchase . The video is an element that users consider very decisive when making a purchase decision. If the playback lasts between 30 and 60 seconds, the conversion rate is favored by almost 90%.
Reach the recipient's feelings . Not only can you provide information about the product, you have the ability to touch the user's heartstrings. Always keep in mind that video viewers are more likely to buy.
Optimize the message you want to convey . A simple clip can show the customer what they are going to buy, and even what it feels like to use it. This reinforces the customer's view of the brand and the relationship between the two.
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Possible drawbacks of video email campaigns
Using videos in email marketing is a great idea, but it also has some drawbacks that you shouldn't underestimate :
Display issues in email. Today, several email providers do not support embedded video. This means that in order to enjoy the benefits of video in email marketing, you need to look for alternatives. One of them may be the use of animated GIFs.
