A well-considered campaign objective

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Please note: when choosing a standard event as a conversion point, it is important that the Facebook pixel and the standard events are implemented correctly on the website. Facebook has written a fairly extensive manual on this subject.

I hope my example has made it clear how important it is to make a well-considered choice when setting up a c level executive list Facebook campaign when it comes to the campaign objective. Consider what action your target audience is most likely to take when they see your ad and whether this matches what you have in mind.

Facebook wants to offer its users the best possible experience and naturally benefits from people responding positively to advertisements. Do you want your target group to finish watching a video? Then select that as a campaign objective. Do you want your target group to respond to your advertisement, by typing a comment or liking your post? Then go for 'engagement', for example. Do you want people to perform a certain action on your website? Then choose a conversion campaign and select the right event. Then trust that Facebook will show your advertisement to the right people within the composed target group.