E-day: the day of the event Communication

[bappy7]

Advertisement sets
For convenience, we assume the use of Twitter ads at most events. Set up a number of campaigns, depending on the content at the event. Twitter has clear goals, just like Facebook and Instagram.

screenshots ad sets

For events I often use the following goals:

Awareness , ensuring that your tweets reach a relevant target group
Website clicks or conversions , to drive traffic to a livestream, blog post or customer website. A nice side effect is that clicks also count as engagement within this network
Promoted video views, to boost tweets with videos. It is wise to focus on the most appealing names of the event.
With each set we set up multiple campaigns. Because in my opinion everyone should be crazy about A/B testing. We set up campaigns focused on:

Areas of interest depending on the event
Keywords: collect relevant terms, for example from your search campaigns or other sources and upload them in bulk
Followers, here we select for example the previously described found handles and target our advertisements to these handles and people with a similar profile.
Is the event also suitable for Facebook, for example due to the presence of a live stream? Then also prepare your advertisements here, to stimulate the images of the live stream. Ideally, you cut these broadcasts so that you can stimulate it more easily and in a more targeted way.

Don't forget the remarketing options afterwards. Yes, that is also possible via Facebook. You can create complete forms with questions for certain data, such as a name and email address. Preferably attach an incentive to this. Then we know for sure that you can import enough names in a beautiful csv file afterwards and keep them informed. Keep this in mind for the future and adhere to the GDPR .

Create a WhatsApp group or Signal group, install the desktop version and keep communic ating as a team. This way everyone stays informed, for example quotes are shared with designers in time – who can then beautifully format them in a template – and last-minute changes or requests are noticed in time. Share your formatted visuals via shareable links, such as Dropbox or Google Drive. A designer can usually do this themselves. This saves time and time is scarce at an event. Of course, this depends on the size of the team. Also use such channels to help any influencers present with, for example, quotes, timings and other (unexpected) matters.

Advertisements
Add well-performing tweets or well-received presentations to your ad set. Think of Twitter advertising as buy bulk sms service injecting new content into existing ad sets. Don't forget to regularly replace irrelevant content. Twitter automatically shows more Tweets that are performing well, but a little adjustment can't hurt. Also keep a close eye on the different groups.

For example: does your campaign based on interests perform better than the campaign based on the mock-up of certain profiles and keywords? Then it is worth the budget and effectiveness to switch the latter off after a few hours (depending on the duration of the event).

Photographer
Chances are that a photographer will walk by an event. Use the photos. That often looks better than the material of the social reporting team armed with smartphones. Even more ideal: get a photo dump where photos are placed in real-time. The photographer has less trouble (time is scarce) with exchanging SD cards and USBs and the social reporting team can 'cherry pick' from top material.

Interaction
Don't forget to interact with your visitors. Simple things like liking content, greeting at the start of the day, sending information and retweeting shared information can ensure a continuous flow of relevant tweets.