Marketing for schools can be seen as a new way of prospecting students with fixed monthly fees. We say a “new way” because we are talking mainly about digital marketing , which has been gaining momentum in all markets for over 8 years, and everything indicates that it will continue to lead the marketing sector.
Of course, a company can still use conventional means to advertise, that is, use traditional marketing. However, what we see over the years is that the importance of digital marketing is increasing and the presence of traditional marketing is decreasing, in any type of business.
This is no different with private schools. Have you noticed how fewer advertisements for English schools have appeared on broadcast TV? Anyone who grew up watching Globo in the 2000s knows what we are talking about. Advertisements for Fisk, CCAA, Wizard, CNA, etc. were very common. These companies still use this type of tool to increase their visibility, but to a lesser extent than in the past, focusing on online sales funnels.
In this content, we will talk a little more about the presence of private schools in the digital world. We will tell you what marketing for schools is , why it is important and how to do it to achieve better results. So, if you want to know more about the subject, follow us until the end of the article. Come on, read with us!
What is educational marketing?
What is educational marketing?
After all, what is educational marketing all about? It is phone number library represented by a set of actions and techniques aimed at increasing the credibility of the school, positioning its brand in a highly competitive market, increasing the recognition of the company's name, but above all, prospecting new students in different possible ways.
from discounts, radio and television advertising, to the ones that convert the most today, which are effective digital marketing strategies, more specific and segmented, but which obviously bring a much greater number of results.
It is possible to create email marketing campaigns with recently captured interested leads, create quality content for social networks, use Advertising tools to promote the school's brand and even migrate to a fully online platform, where the student has a virtual study environment.
During the pandemic, this is what many schools did, both public and private. This led to the creation of a culture of live online schools. For example, anyone who wanted to learn to speak English at a private school could buy the entire course already recorded, or participate in real-time classes through video conferencing tools, such as Google Meet .
This entire digital revolution has created an even more competitive market for schools. Digital marketing has proven to be the main path for companies looking to increase their sales in the education sector, and that is why you, as a manager of a private school, should consider it an essential tool for your company.
- Board index
- All times are UTC
- Delete cookies
- Contact us