Your main focus is to prospect clients, create your brand, position your brand in a superior position in relation to your competition, but nothing stops you from making money through social media and digital platforms, right? Recently, Instagram monetized the platform, paying for views of Reels created within the app.
Additionally, on your personal website, you can create a tab called “Blog”, post content optimized for Google SEO, attract customers through organic traffic and monetize the page through Google Adsense. The options are varied, but you should know in advance that it is possible to have a side income to your main income, without putting much effort into making it happen.
Marketing for dentists provides a brand positioning that traditional marketing does not allow. Nowadays, everyone is online, and it is difficult to find someone who does not have just one social network such as Instagram, Facebook or Twitter. This way, your credibility increases along with your visibility.
Your name is seen as a professional – hence the importance of separating your personal accounts from your professional account. With your credibility increasing, everyone wins, even in shared practices, where more than one professional works in their role, usually other dentists from other specialties.
Increased revenue
Have you ever thought about increasing your revenue thanks to digital marketing? With greater visibility, credibility and a greater presence online, your finances will naturally improve, especially for recent graduates. In addition, building a well-done brand online can directly affect the price you charge, as you will be more sought after.
Recently, in a podcast, Doctor and Sports Medicine Specialist Paulo whatsapp number list Muzy said that he had to practically double the price of his consultation. The reason? After his appearances on the web, many people paid for the consultation just to meet him, due to the fame that digital media gave him.
Don't think that this is a phenomenon exclusive to sports doctors: lawyers have reported the same thing. Therefore, there is indeed a chance to improve your finances through the conversion that digital marketing can create, either by attracting a larger clientele or by increasing the amounts you charge for consultations and procedures.
Referral Marketing
If you’ve been growing your business online, you’ll already be taking advantage of referral marketing. How does this work in practice? Your current customers will start mentioning your name whenever someone needs a dentist. The same goes for online marketing. Your valuable content can attract not only followers, but also advertisers.
This way, someone who follows your Instagram profile can also tell you when someone nearby says they need a dentist. Do you see how the web can improve your metrics in every possible way? Take advantage of this to grow in your profession.
Soon, you won’t have to pay as much for advertising anymore. Your schedule will start to fill up with referral marketing, and you’ll be able to focus solely on content marketing.