Does it make sense to talk about SEO copywriting or web copywriting

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Texts containing the names “web copywriting” and “SEO copywriting” are read more and more frequently on the web.

The first can be considered as a further specification of the profession of the copywriter who, compared to when the term was coined and the internet did not yet exist, now also deals with different types of texts for online advertising and must therefore be well-versed in the web.

The second, however, should be considered incorrect writing. With SEO copywriting we intend to specify – where this terminology is used – that a copywriter, in the era of digital immersion, could not fail to also have basic knowledge of Search Engine Optimization ( SEO ) when writing texts intended for the web.

It should be noted, however, that advertising texts phone number list intended for the web written by a copywriter are mainly designed to be incorporated in graphic format (as in the case of banners) or are not intended to be indexed (think, for example, of newsletters).

For a writer so savvy, therefore, knowledge of SEO is not really essential to the performance of the profession, unless he is more strictly involved in writing articles that have advertising or promotional purposes and that must be indexed.

The terminological imprecision, however, is probably due to the fact that the copywriter is increasingly a hybrid professional figure, as those who do this work – especially as freelancers or for small communications agencies – most of the time also deal with types of texts not directly or strictly linked to the advertising sector.

This was our guide on copywriting in digital marketing. Remember: if you have any questions, just comment below and we will help you. See you next time!