This is a two-person job: graphic designer

pappu9265 · Post by **pappu9265** » Sat Apr 05, 2025 5:46 am

What is visual identity ? When your audience recognizes your content at first glance, you are working well on brand recognition. These colors, these graphics, these fonts are your company and set you apart from other companies out there.

From this point of view, visual identity becomes an important element of marketing, also working on a visual level to raise awareness. You cannot create a visual identity without first working on the values you want to communicate and the emotions and sensations you want to evoke.

With this brief introduction about the importance of choosing your visual identity, we begin our content, where we will not only explain what visual identity is , but we will also talk about its characteristics, fundamental points and importance. Read with us and learn more about the subject, let's go!

But what is visual identity after all? and client, side by side on a journey made together. The corporate colors, the logo, the way the brand name is written, the fonts fax lists to be used and the positions of the graphic elements are the basis for the construction of all communication channels ( social networks , email marketing, newsletters, banners, corporate cards, etc.).

The result of good visual identity work are colors aligned with what your services and products communicate, a logo where you find it (product or service), a legible font or one large enough to be read without effort.

Finally, in good graphic design, the visual identity has the function of allowing the user to focus on the content and find what they need effortlessly.

Visual identity is an important element for all brands and a significant support for the marketing strategy and content work ( Inbound Marketing ). A good visual identity is also a journey into the soul of the brand, bringing a lot of awareness of the value of the place your company occupies where it operates.

The importance of visual identity is so representative that, in the vast majority of cases, depending mainly on the competition you are fighting, not having a visual identity is the same as not existing in the market.