It's worth noting that many customers associate the quality of customer service with its responsiveness. With a CRM, SMEs can also meet these requirements. Featuring tools like live chat and a ticketing system, this software allows for each request to be processed as quickly as possible.
Task automation
CRM automates tasks such as sending follow-up emails, scheduling phone number library appointments, and managing contracts. This saves considerable time. Sales teams will be more available to conduct prospecting or offer existing customers loyalty programs.
On the other hand, automating tasks reduces human errors, which can take various forms: typos, spelling mistakes, duplicate entries, omissions, etc.
They are most often due to fatigue and stress. By automating a number of repetitive and tedious tasks, CRM limits these errors.