An email capture landing page is one of the most effective tools for growing your email list and engaging with potential customers. Digital marketers use landing pages to achieve higher conversion rates for various objectives, but most landing pages have one thing in common: getting users to share their contact information, known as lead generation. .
Of all the things you can ask for, email addresses are the most popular. Email marketing is considered crucial by 87% of businesses , according to Litmus. The effectiveness of email marketing strategies remains high, so using landing pages to collect emails is the way to go—it combines the best of both worlds.
Whether it's offering a free resource, exclusive engineer data content, or a special discount, a well-crafted landing page can entice visitors to share their email addresses in exchange for something valuable.
If you've ever wondered how to create a landing page to collect emails, this comprehensive guide with the best landing page examples is for you. To get off to a good start, check out a handful of tips for creating a high-converting email capture landing page:
Use a relevant lead magnet to attract your target audience.
Maintain a clear design to direct users' attention to the desired action.
Incorporate elements of social proof to build trust and influence user decision-making.
Craft an exceptional CTA that clearly tells users what to do next.
Use a simple form to generate leads effectively.
Read on to learn the best practices you should apply to your creations to increase your conversion rate and grow your email subscribers. To top it all off, you'll see seven examples of the best email capture landing pages. Analyze them and get inspired.
Trello
CXL
Kiwi Creative
Laurie Wang
AlterCall
by Humankind
Your vision, our Creator
Drag, drop, and design high-converting landing pages
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