On the other hand, no matter how good your email marketing strategy and tactics are, at some point you will reach the limits of your effectiveness if you only send your newsletter to internal, closed lists at a certain date. To do this, you must always ensure that your database is up to date and that it grows in number of recipients .
There is also the possibility of reaching the audiences of specialized newsletters in the sector via email. How? By sponsoring content or inserting advertising in the newsletter . If you work in the wood sector, you are sure to know the newsletters from Madera Sostenible; or if you work in distribution, those from Alimarket. These are just a few examples, because each sector has its reference newsletters . Appearing in a third-party
Your company can appear alongside another respected and relevant brand in your sector.
It can connect you with hard-to-reach audiences in different markets and locations.
The newsletter issuer will handle all list management, email production, sending and tracking.
You can learn about location, frequency and messaging from the experience of a reference in your sector.
You receive comprehensive reports on the performance of your content.
To carry out effective email marketing, it is necessary to use specific tools that are handled by experts in conceptualizing campaigns , who master complex concepts such as deliverability , who are capable of creating automated email flows that work 24 hours a day, carry out A/B tests to find keys and establish different sending patterns depending on the recipient's profile.
At Bannister Global we can help you define and execute an email marketing strategy that is right for your company.
Everyone wants to sell online . But cuba email list what may be easy for B2C companies is more complicated for companies that sell complex, expensive products with a long sales cycle to other companies. An effective way to improve B2B sales through the internet is an inbound marketing strategy … and one of the main tools in B2B marketing is content .
As B2B purchases become more complex and the risk associated with making the wrong decisions increases, decision makers are concerned about being well informed. This means that good technical content is not always enough to influence buyers – you have to explain benefits and demonstrate value . Offer technical content and training to educate engineers and help them advance their professional skills. If your content becomes a resource for them to learn and improve, you will build a stable base of loyal customers for the long term.
Here are 5 tips to help you make your technical content work for your B2B marketing strategy.
1. Find the key benefits of your products
Think about what the key features of your products are and try to narrow them down to a few basic benefits. This could be your main feature, what sets you apart from your competitors, something innovative… For example, “greater security” or “lower cost” could fit with what you offer.
With these key benefits, you can create headlines that stand out and grab the attention of your potential customers and from there move on to listing the features in more detail.
