In the case at hand, we will talk about machine learning . A discipline that has not stopped sounding in recent years and is presented as one of the technologies that will change traditional business models . For this reason, it will be important to provide companies with professionals who know this discipline.
Below, we will explain: what this term consists of, why it is important, how it adapts to digital marketing and why we should train in this discipline.
What is Machine Learning?
It is a discipline that comes hand in hand with artificial intelligence . It consists, as its name suggests, of automatic learning that collects large amounts of information from algorithms. That is, thanks to experience, patterns are identified that help predict future behavior .
Machine learning is based on the idea, so widely used in the film industry, that the benefits of using the south korea phone number list machines/software can learn from data collection . This allows them to identify patterns and, therefore, make decisions with minimal human intervention.
The idea is nothing new, and has been under investigation for some time. However, it has only been in recent years that it has gained relevance and several companies and brands have experimented with this discipline to create new experiences for their customers. In addition, the rise of big data has led to it becoming a more feasible trend day after day and one that should not be overlooked.
Why is it important in Digital Marketing?
As Jason Spero points out in an article published in Think with Google, today marketing professionals process huge amounts of data to answer a multitude of questions. In fact, collecting and processing data takes up many hours of time that could be dedicated to designing digital strategies or improving the user experience. In this context, machine learning appears as a solution that allows all processed information to be analyzed in real time. And, consequently, intelligent decisions to be made based on the company's objectives.
Along the same lines, Rencher comments for the media Expansión that this discipline aims to focus on taking advantage of the data collected. These will help the creative marketing team to develop better content. Therefore, automatic access to data will work in line with human creativity .
Jason Spero points out that in this process people will continue to play a key role. And that the benefits acquired thanks to machine learning will depend on the quality of the information received. Accessing the right information, identifying the company's objectives and applying them to new digital strategies will be the true value of the professional. What's more, companies that have started to use artificial intelligence technologies have discovered a new world with great possibilities for success.
