In classic communication mechanisms, the first audience to engage is the closest one . For this reason, each organization must quickly reach its employee community, especially in explosive situations such as Covid-19. Your company's employees must know before anyone else what is going to happen. Don't forget that they are amplifiers of the messages that will be projected outwards.
It is a fact that consumers are becoming more list of tokelau consumer email demanding every day. They compare before buying, they are up to date with the latest offers, they have access to the entire range of products with a single click... But beyond the basic aspects of a purchase, society is increasingly concerned about consuming sustainably .
This translates, for example, into a commitment to greener options, prioritising local and nearby producers, or choosing brands that create jobs in the area.
This puts companies in a bind where the only way out to meet the needs of their consumers is to integrate corporate social responsibility (CSR) actions into their business development strategy . From now on, the focus of the brand is no longer exclusively on the customer, but also on all the interest groups that surround it, with their corresponding concerns and worries.
And although many still think otherwise, the situation does not escape the world of shopping centres and their communication strategies . In addition to the transition they are currently undergoing to become a space for experiences , rather than a mere shopping place, they are also forced to respond to the socially responsible demands of their visitors.
