A few years ago, they surpassed telephone calls in terms of numbers. However, many technological advances have taken place since then. Advances that have led to changes in the lifestyle and habits of consumers.
Inevitably, these changes have also affected traditional SMS , which has undergone a great evolution and transformation. Therefore, today it is common to find a version that is much more professional and rich: rich SMS .
SMS messaging remains one of the most popular features for users to receive information from the brands they follow. This type of communication is one of the most attractive when you want to interact with your customers.
Rich SMS allows you to send a text ad including images martinique email address and links with promotions to users . Although there has been a great advance in new applications, SMS technology has endured. If you want to learn how to get the most out of this format, this guide will be of great help.
TABLE OF CONTENTS
Rich SMS campaigns provide a better user experience
Rich SMS success factors
Using images in rich SMS campaigns
Advantages of using short links in your rich SMS campaigns
Strategies you can use in your rich SMS campaigns
1.- You must request permission
2.- That delivery times are optimal
3.- Experiment with scheduling delivery
4.- Personalize your messages
5.- Clarify what your value is
6.- Include your location
Rich SMS campaigns provide a better user experience
As the name suggests, these are rich messages. Beyond having the option of having 160 characters, with rich SMS campaigns you will have the possibility of including personalized URLs, emojis and landing pages .
This will be a great improvement for the user experience , as your customers will feel more identified with you by receiving more visual messages that they can interact with. They will also be a great improvement for your company, as this way you will be able to boost your business much more .
Rich SMS success factors
Benefits of rich sms campaigns
Rich SMS has three main benefits that will contribute a lot to SMS marketing :
You have the option of including custom short URLs , which will improve your brand image, allowing you to better control the campaigns you run. Creating a call to action , accompanied by a link, will multiply your chances of success, achieving better results and improving your ROI .
The user will receive personalized content, tailored to their interests through the use of landing pages . This personalization will help you build customer loyalty.
Depending on the type of business you have, you can include emoticons or emojis. This makes communication much more human and helps you capture the recipient's attention while transmitting friendliness and closeness.
Using images in rich SMS campaigns
Although these messages are limited to 160 characters, they are not limited to numbers and letters. In those 160 characters you will be able to include different elements that will enrich the message and accompany the link you need to place.
Any content that is optimized for mobile devices will be able to be delivered to your subscribers immediately. These include:
Images: Send photo galleries of your services or products to your potential buyers .
Coupons: Send printable discounts and promotions.
Videos: You can send a link that redirects to YouTube, with a video of your latest event.
Newsletters: It is essential that you keep your subscribers informed and updated on all your events and announcements.
Including rich SMS campaigns in your strategy allows you to offer your customers more content to read, so they interact with it and share it.
Advantages of using short links in your rich SMS campaigns
Short links in campaigns
Adding short links to SMS messages you send to your customers is a very effective alternative when you want to send MMS messages, a type of message that often contains rich media.
