Based on our extensive experience, we have created a list of factors that we at Kiwop focus on to optimize the conversion rate of a Magento eCommerce. This list will be followed by the 3 best Magento eCommerce CRO (conversion rate optimization) practices; this selection of practices is based on the 2020 eCommerce trends.
DO YOU KNOW HOW TO INCREASE YOUR MAGENTO CONVERSION RATE?
We recommend you take a deep look at the following 8 aspects of your Magento in order to determine its current CRO levels and, more importantly, how to increase them.
1. THE MAGENTO HOMEPAGE
Your Magento homepage is where your potential customers first interact with your brand, products and services.
Make sure your homepage is optimized and includes the necessary images, menus, and buttons. Your homepage can help you build a good relationship with your new customers, but if it's not optimized, it can lead to thousands of lost sales. You need to turn your homepage into a conversion engine. If you need help, our CRO team can help.
2. NAVIGATION IN YOUR MAGENTO ECOMMERCE
This may sound too obvious, but you'd be surprised how many eCommerce sites don't optimize their Magentos navigation .
If your potential customers can't find your products, there's no way to optimize your Magento conversion rate. Make sure that navigating your Magento eCommerce is simple for your users.
Analyze your sitemaps and navigation and create a test list to ensure your Magento visitors can easily navigate your store.
3. SEARCH OPTIMIZATION
Customers who know exactly what products they want to buy from your Magento store will use the Magento site search bar, no matter how good your menus are.
Therefore, make sure your Magento store includes a custom, intuitive and predictive site search bar to take your customers directly to the products they want, increasing the number of users who purchase the products in their shopping cart.
4. PRODUCT PAGE OPTIMIZATION
If your product page doesn't contain high-resolution images, reviews, different colors, descriptions, and inventory, you're putting your product's sales at risk. You need to test all of these elements and ensure their proper functionality to increase your sales.
When customers find the product, the sale is not yet guaranteed, they must first purchase the product.
4. OPTIMIZING THE PAYMENT PAGE (CHECK OUT)
The checkout page is where the highest rate of shopping cart abandonment occurs .
We cannot stress enough the importance of verifying and analyzing the entire payment process, such as:
The number of steps a user must complete to pay
Registrations or logins
Shipping calculation
Credit card payments.
Other payment options.
The checkout process in your Magento should be a simple experience for your users.
6. CART ABANDONMENT TRACKING
To optimize your conversion rate, you must first investigate the cart abandonment rate on your Magento and make all the necessary improvements to decrease it.
Make sure you use the most appropriate tools at your disposal to place potential customers into personalized email sales funnels.
Your main objective is to guide your customers to their ab cambodia telegram data andoned carts so that they complete their purchase.
7. A/B TESTING
Use analytical tools to measure and test variables , for example:
Image size
Location of buttons
Color of the buttons
Custom surveys
Rule-based CTAs
Then aggregate the results into a dashboard before making a decision on any changes to your page optimization.
8. OPTIMIZING MAGENTO BACKEND AND WEBSITE STRUCTURE
In addition to all the factors discussed so far, you should also investigate the backend and web structure of your Magento. The following are just some of the points you will need to analyze:
Magento Code
Site speed
URL structure
Site Titles
Meta tags
ALT Descriptions
Page Descriptions
Broken Links
Etc.
Make sure all sites in your Magento work as they should
Let’s now move on to Magento CRO best practices.
TOP 3 CRO PRACTICES IN MAGENTO
We have summarized Magento CRO best practices into 3 important trends for 2020 that will have a huge impact on your eCommerce conversion rate optimization:
Smart payment processes
Customized shopping experience solutions
Voice Commerce
SMART PAYMENT PROCESSES
Try to reduce the steps consumers must take to complete a purchase. According to experiments conducted by the Mobile Optimization Initiative , simplifying the checkout process has a significant impact on an eCommerce's revenue.
Smart checkout processes that provide convenience and security for online shoppers will be the top payment options in 2020. Online stores that incorporate these solutions will see improvements in e-commerce conversion rate optimization.
VOICE COMMERCE
In 2020, voice commerce is dominating the market.
Incorporate voice trends into your Magento store and you will increase conversions. So prepare yourself as follows:
Develop your store's presence on voice apps
Implement a voice SEO strategy
Identify the most popular terms for voice commerce users
Enable voice app purchasing on your Magento store
PERSONALIZED SHOPPING EXPERIENCE SOLUTIONS
We recommend that you incorporate these three technologies to improve your e-commerce conversion rate optimization in 2020.
