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To survive and grow, your business needs customers. To get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard or an ad in the local newspaper. But in today’s digital world, the possibilities are endless.
So if you’re struggling to figure out the best ways to promote your business; or even brazil email list what your options are, you’re not alone and you’re in the right place!
In this post I will cover the 4 most effective ways to promote your business on the Internet, regardless of whether you have no budget, a limited budget or some leeway.
In addition to these tactics, don't forget that promoting your business on platforms like Booksy.com is essential if you want to stand out from your competitors and stand out to your customers.
But, let's get to it.
4 Best Ways to Promote Your Business on the Internet
Invest in SEO to promote your company on Google
Using Google to promote your business is a no-brainer. Capturing over 90% of the market share, this is certainly one of the best ways to get in front of consumers who are actively searching for solutions.
SEO = SEARCH ENGINE OPTIMIZATION
We can define SEO as the use of techniques that aim to improve positioning in the search results of search engines: Google, Bing and Yahoo.
Research shows that 90% of users search for products and services online before making a purchase. That's why it's essential to understand what consumers who browse the Internet want and how they want it.
1 – Understand your target audience and how your personas search
2 – Create content based on pains and dreams
3 – Insert title, description and meta tags on all website pages or blog articles using the SEO plugin
4 – Titles in the body of the page: h1, h2, h3, etc…
5 – Providing links to the company’s social networks/blog
6 – Application of Google Analytics + Google Search Console to measure results
7 – Inserting robots.txt and sitemap.xml files on the hosting server
8 – Use appropriate keywords
9 – Pay attention to keyword density
10 – Always create a friendly URL and be succinct in the URLs of a website or blog
Google has a huge set of criteria that it applies to each page to score and classify it. These criteria are the basis for ranking. By discovering the criteria and working each one better than your competitors, you can achieve a better positioning in Google.
There are two categories of criteria: internal criteria , which concern the page itself; and external criteria , which concern the environment in which the site is located – the web.
Internal criteria are like controllable variables in marketing – we have the power to change them whenever we want, so they are subject to manipulation.
Internal criteria can be listed as the page title , meta tags , keywords contained in the content of the service, internal links from one page to another, words in bold and as anchor text , the URL (page address), domain age and several others, which may or may not be visible to the user, but are certainly visible to the Google robot.
