Matheus Clemente
Jun 4, 22 | 17 min read
cro
Reading time: 13 minutes
Conversion is an essential part of Digital Marketing and even if you use multiple digital channels, it is very likely that the transition from lead to customer occurs within your website.
With that in mind, it is very important to list of taiwan consumer email vcreate a strategy focused on optimizing website conversions over time, to always achieve good results.
The name of this strategy is CRO . No matter the size of your business or what your niche is, CRO can help you significantly increase your marketing ROI .
Want to know how? Pay close attention to this comprehensive guide that will show you everything you need to know to master CRO!
In this guide you will see:
What is CRO?
Why is CRO important?
How does a CRO strategy work?
What are the 10 essential concepts of CRO?
How to optimize your conversion rate: 6 practical ways
What are the 5 mistakes that even experts make?
What are the 8 best CRO tools?
What is CRO?
CRO stands for "Conversion Rate Optimization." This strategy is based on the constant improvement of website elements to attract and convert more users.
For example: by using Digital Marketing, you are likely to make your website a prospecting and sales channel , where leads can request a quote or even hire a service.
But out of the total number of visitors, how many actually achieve this goal and become your customers ? The number that shows this is known as the conversion rate .
The idea behind CRO is precisely to optimize the conversion rate, that is, to make your sales process more efficient and, as a result, generate more money.
This is done primarily through testing that aims to understand what works best to convince visitors to a page to take the action they want.
There are a wide variety of elements to test and different ways to do it, but the goal is always the same: convince more people to reach the end of the purchase process.
Why is CRO important?
It's good to understand that traffic to your website, even organic , comes at a cost. Therefore, knowing what to do with it is very important to achieve your marketing and sales goals.
CRO is there to help you ensure that as much of that traffic as possible translates into sales and that valuable opportunities aren't lost due to a failure in the conversion process.
Here are three valuable reasons to value what CRO can do for your business:
Save time and money
It doesn't take much thought to understand the impact CRO has on a business in terms of time and money invested to achieve results.
After all, the higher your conversion rate, the shorter the time it will take to reach your revenue goals.
Better results without increasing work
Consider the following situation: you have a SaaS product that costs MXN $200 per month, with a conversion rate of 5% and a monthly average of 1,000 visits.
This means that for every 1,000 visitors who access the product landing page , 50 become customers, generating monthly revenue of MX $10,000.
After running an A/B test , you can increase your conversion rate to 8% simply by changing the background image of the page. What does this represent in financial terms?
For every 1,000 visitors, instead of 50, you will have 80 new customers, right? That means MX $16,000 thousand pesos of monthly income, that is, MX $6,000 more.
Increase in average ticket
Consider that it is easier to sell to someone who is already carrying a product (the famous cross-selling ) and you will see another opportunity to increase profits through CRO.
