Tweak those email subject lines venezuela phone number resource to find the perfect attention-grabber. If something fails, don’t sweat it! Use that sequence to your advantage and make amends with a refined follow-up email. Inform Subscribers About Something New The second function of a product launch email sequence is as apparent as the first. These campaigns must give subscribers a brief overview of what’s to come. Don’t leave your content as a compelling subject line. Support those email campaigns with meaty body content.

Tell your target audience why they should be excited. Read your emails from the perspective of current and potential customers. Now, I must emphasize that your launch email does not need to include everything. You don’t need to reveal all the details; most campaigns don’t! They rely on natural curiosity, drawing a reader’s attention through the power of suggestion. Those first two points were the most apparent functions of product launch emails, but some hidden benefits exist.