There is a long list of design techniques

Advancing Forum Analytics at China Data
Post Reply
batasakas
Posts: 355
Joined: Mon Dec 09, 2024 3:50 am

There is a long list of design techniques

Post by batasakas »

When you get a reward that disappears after a period of inactivity, loss aversion can make you log in just to make sure you don’t miss the 7-day bonus streak. This is a surefire way to keep users engaged when their interest starts to wane.

Solution: Be rational. Evaluate how much effort it takes to keep something and compare it to the true value of what you want. Only agree to it if you really want to get a benefit that you can forgo.

3. Artificial shortage
We value all things rare and unique. Artificial scarcity is a tried and tested marketing tactic, but it works as an element of game design. Any free-to-play game that offers items of varying rarity is going to use it in some way.

Unique items, rare item drops, unique prizes and rewards – all of this usa number data is a strong incentive to continue playing, and of course, developers can literally create an infinite number of scarce items for the virtual world out of thin air.

Solution: Same as above. Objectively assess how much a scarce item or reward is worth to you compared to how much you would have to work to get it and how much it would cost you.

4. Random rewards like loot boxes
Like other animals, humans can develop conditioned reflexes. Much like Pavlov's dogs, which salivated when a bell rang. Most often, this requires associating a certain behavior with a reward. For example, you can teach an animal to perform complex tricks by giving it a treat every time it performs the action you want.

However, if the reward for an action is given out in a random order, an interesting effect can be achieved. The same thing happens in the case of the lottery or slot machines. Random rewards, such as loot boxes or card packs in free-to-play games, engage the same mechanisms. In a small percentage of people, this can lead to compulsive gambling.

Solution: In many countries, F2P developers are now legally required to disclose the drop rate of items, so you can determine how many spins you need to make on average to get what you want. If the calculation shows that the reward is worth the cost, you can compete for it. It’s also helpful to set a hard budget limit for yourself when it comes to spending on loot boxes.
Post Reply