Vitor Pecanha
Dec 7, 21 | 9 min read
How to balance an SEO and Social Media strategy
Reading time: 7 minutes
You already know that it is essential to dedicate time to developing your marketing strategy, constantly analyzing what is working and what needs to be improved.
In addition, you know that it is necessary to keep up with the latest advances and technology available in the marketing area.
But how do you know how much time you should spend on each part of your strategy? For example, should you spend more time on SEO or social media?
Even if you want to devote yourself entirely to both, your time and budget are limited , so you have to choose which one to devote more attention to at some point.
When it comes to strategic marketing, there is no denying the role that SEO plays. But there is also no denying that, due to the strong presence of online socialization, social media marketing is one of the keys to success.
It's clear that you want to get a higher ROI from your marketing efforts and also stick to a budget that doesn't allow for excesses in SEO or social media.
So, which one should you pay more attention to now and in the future? What is the answer to the SEO vs. social media dispute?
In this article you will discover:
SEO vs. Social Media: What’s the Difference?
What are the benefits of an SEO strategy?
What are the advantages of social media marketing?
SEO vs. Social Media: What Should Be the Focus of Your Business?
Ultimately, you need both: SEO and social media
SEO vs. Social Media: What’s the Difference?
Both SEO and social media play important roles in your digital marketing strategy , each offering unique benefits.
Additionally, these Inbound list of south africa consumer email Marketing tools help you attract a specific audience to your website.
Before deciding which one will benefit your company the most, it is essential to understand what each of these strategies is and what it is not.
SEO is the power that helps you achieve high rankings in search engine results . A proper SEO strategy increases your visibility and generates a higher number of organic leads.
A social media strategic plan, on the other hand, specifically involves social media platforms , such as Facebook, Twitter, Instagram, and YouTube. These platforms are used to promote the products or services you offer and serve as an increasingly essential tool in achieving your sales goals. They also aim to create more brand awareness .
Two completely different strategies, but equally powerful. Let's look at their particular differences below.
Difference #1: Underlying Purpose
SEO is about getting content to rank higher on a search engine results page by providing your target audience with the information they want and need.
SEO strategy considers keywords to provide the greatest value, along with other tools such as scannability and link building .
Social media marketing is more related to creating links and engagement with Buyer Personas , generating more and more brand awareness.
At the same time, it allows for more traffic to be sent to the website due to an established social presence through the community or the use of paid ads on individual platforms.
seo guide
Difference #2: How the target audience is identified
Knowing who your buyer personas are can guide both your SEO and social media strategies.
However, these two marketing strategies differ in the way they identify the target audience.
When planning your SEO strategy, you will research and identify the buyer personas that will be most interested in what you have to offer based on the data you collect .
When it comes to identifying buyer personas for your social media marketing strategy, your research methods start with the platforms themselves.
By analyzing the demographics of each platform, you can identify who uses which platform the most and who is interacting .
From there, you can focus your attention and budget on them. In other words, social media helps you find your target audience.
Difference #3: Content Type
When it comes to content, SEO focuses on providing research-based information that answers a question or knowledge quest from your audience, i.e. your buyer persona.
The most popular type of content is long-form content, such as blog articles and web pages.
With social media marketing, content plays a different role. Its role is to generate emotions and, at the same time, generate engagement .
Social media content is generally short and visual. Both can be very useful when implemented correctly.
Difference #4: Measuring results
To achieve successful SEO measurements, you will need patience.
Search engines need time to index your content and rank it well. First, you'll need to establish yourself to gain credibility and achieve good rankings in search results.
Therefore, SEO requires continuous effort to measure good results.
Key performance indicators (KPIs) for SEO search focus on traffic as well as click results.
On the other hand, there is social media marketing. Social media changes very quickly and that allows you to quickly see what works and what doesn't when you publish new content.
You can also easily track KPIs here. You can consider the level of engagement, such as likes, comments and shares, and you can also access feedback instantly.
Difference #5: Number of websites/platforms
With SEO, you have fewer search engines to focus on, allowing you to use your time and resources more efficiently. In many strategies, the idea is to simply rank high on Google .
Unlike social media marketing, which requires you to divide your time between different platforms, which will require more resources from you.
These are just a few of the differences between the two strategies, but they are the ones that can best help you determine how to fit them into your overall marketing strategy.
What are the benefits of an SEO strategy?
Simply put, SEO focuses on optimizing your website for search engines.
This optimization is important because search engines are more efficient at generating traffic to your website than all social networks combined.
Therefore, there are definite benefits to spending more time developing an SEO strategy.
Social media is often perceived as a way to connect with others and have fun, not to search for products or services.
Meanwhile, search engines are vehicles used to search for them directly .
As a result, people further along in the customer journey turn to search engines, leading to more conversions.
SEO strategy is a long-term investment, which continues to bring traffic to your website as queries are made. Your content is there to inform, educate and entertain the public.
Among the additional benefits of an SEO strategy we have:
you get higher quality traffic.
Improve brand visibility.
It helps to establish authority and gain trust.
It allows the creation of reports and analysis and facilitates the monitoring of KPIs.
Searches are and will continue to be the main driver of traffic to your website , so think carefully before neglecting your SEO strategy.
What are the advantages of social media marketing?
Social media is definitely much more than a platform for interaction between friends.
Today, they serve as a powerful mechanism to reach your audience through different channels.
Having a social media plan will help you identify the best ways to attract more customers.
This plan is a kind of guide that will help you identify what actions you will take , what your publishing schedule will be, and what your goals and objectives are. You should also include ways to measure your KPIs.
This plan also includes details on which platforms to use for best results, how and when to use social media ad campaigns , and when and how often you should boost your posts.
