Sometimes, it may not be an easy task to attract new customers gambling data usa phone number your cleaning company, whether due to the high level of cleaning service companies on the market, the specificity of the services offered, the characteristics of potential customers or simply because you do not have a well-defined strategy for the business.
As such, before you focus on finding ways to attract new clients, you should ensure that you have followed all the essential steps to setting up your cleaning business. Creating a comprehensive marketing and communications plan should be one of those first steps.
Once you have ensured that you have everything you need to operate your business, you can start thinking about customer acquisition strategies, according to the business plan you have drawn up. To do this, focus on your company's target audience (potential customers), your objectives and the stage of the customer funnel, since the strategies you adopt should vary according to the stage your customers are in: attraction, interest, desire and action (following the AIDA model).
Nowadays, one of the best ways to do this is through marketing strategies and means for cleaning services.
Check out some tips for getting clients for a cleaning company!
- Social media
Social media is already part of the daily lives of Portuguese people and is also a way of getting closer to brands. According to data from a study carried out by Marktest in relation to 2021, 55.1% of social media users in Portugal say they follow the activity of brands and companies on social media - an increase of 3.5% compared to 2020.
This shows us how important it is for brands to be present on different social networks, although they must always take into account their strategy and target audience, as each network has specific characteristics, objectives and target.
At the moment, some of the most used social networks in Portugal are Facebook , Instagram , Pinterest , TikTok, Youtube , LinkedIn and, more recently, Be Real .
Your cleaning company should focus on creating a marketing and communication strategy adapted to each channel, in order to make the most of each one’s potential. For example, on Instagram you can choose to share images and videos of your services, interesting facts, as well as show some real feedback from some customers. On LinkedIn , you should try to create a more corporate image of your company, highlighting your business objectives, the values and mission of the brand, as well as other more institutional content.
- Discount coupons
Human beings are quite sensitive to promotions and, in some types of businesses and when thought out strategically, it can even act as an incentive to purchase.
In the case of a cleaning company, you can create discount coupons for the first purchases made online, in order to encourage purchases through these means and, therefore, attract a customer base that buys more online.
On the other hand, you can also create service packages, such as “deep carpet cleaning service + deep sofa cleaning”, which are services that can work very well together and, if they have a more affordable price together, they can be purchased more easily. In addition to attracting customers by creating this type of need, you can also increase your average ticket this way.
- E-mail: Newsletters
Have you ever visited a website and been encouraged to subscribe to a newsletter? Often, this even comes with an associated benefit, such as a x% discount on your first or subsequent purchase.
Newsletters are a strategy for sending emails, which end up being an incentive for customers to purchase, since they can be sent in a personalized way, offer exclusive benefits and share content adapted to their needs, which will have a direct impact on attracting new and existing customers.
