LINE segment delivery segments users who have added the official account as a friend, and delivers messages to each user's attributes. For example, people who purchase cosmetics can be segmented as "women." However, women can also be segmented more finely by age, such as "20s, 30s, 40s, 50s, 60s." Because the cosmetics people want change depending on their age, more detailed segmentation allows you to deliver information that meets the user's needs. About LINE delivery fees: Introducing countermeasures against per-message charges Now, let us introduce the latest fees for sending LINE messages from official accounts.
The fees for sending LINE messages are as follows: The key austria telegram database points are as follows: Basic fee according to distribution plan Anything beyond the delivery plan will incur an overage charge. For example, let's consider sending a mass LINE message in the following situation. 50,000 male users 50,000 female users A total of five simultaneous LINE messages containing information about cosmetics with a unit price of 2,000 yen each In such cases, the charges will be as follows: 100,000 members x 5 times = 500,000 emails ¥15,000 (basic fee) + ¥1,120,000 (excess fee) = ¥1,135,000 Assuming that the conversion rate for male members is 0% and only 1% of female members convert, your sales would be 500 people x 2,000 yen = 1,000,000 yen.
At first glance, it seems like the effect is high because of the sales of 1,000,000 yen, but it is actually a loss because of the cost of sending LINE messages to all users, which was 1,135,000 yen. In this case, even if LINE distribution is said to be effective, the cost-effectiveness would not be good. As such, LINE mass messaging can be very costly as messages are sent to users who are not the target audience for some products.
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