Investing in related searches allows you to focus on the needs of the most niche audience, thus responding to particular needs that our competitors overlook.
Professional SEOs can direct their copywriters' work toward those niche the benefits of using our teacher database needs that allow them to build a reputation foundation on which to later build materials targeting more competitive search terms.
With the introduction of Hummingbird and the enhancement of semantic search, Google is now better equipped to answer common questions directly with the data at its disposal.
But how do we identify the questions that are asked around certain topics?
We have various tools available to identify related queries to work on to find new ideas for our editorial plan.
Google Suggest
Google's autocomplete feature is a specific way to discover long-tail keywords that branch off from the term you type: as you type a word, the system shows you possible related topics that contain that term. An intuitive way to quickly find more specific topics than the one you're writing about.
How to Find Related Searches: Some Tools to Expand Your Editorial Plan
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