Google Ads on a Low Budget for Small Businesses

[JoynobAkter]

Very often we come across clients with limited budgets , and most of the time there are 2 reasons:

first time they do advertising,
not so positive past experiences.
In these cases, it is essential to effectively manage the campaign budget and therefore study a targeted strategy that produces interesting results to regain trust in digital advertising channels. Personally, in the agency, we purchase shareholder database always tend to start campaigns even with something very simple, and then expand as we reach certain objectives.

By doing so, the customer perceives that we are attentive to his budget and that we share the same objectives with him.

We know well that if things start to go well, obviously the investment could be greater both in terms of budget and digital activities to develop.

I would like to point out that we tend to use this approach also with larger companies where budgets are more open: the goal for the agency should always remain to optimize campaigns to reduce costs .

The Most Common Advertising Budget Mistakes

If the budget is low (and we don't want to strangle the client) we must also review the strategy. A fatal mistake is to think of the same strategy, but with reduced budgets : try to study a light setup, more essential and simple before building the entire castle.