Email Open Rate: Benchmarks/KPI for Newsletters
Posted: Wed Dec 04, 2024 10:59 am
E-mail marketing KPIs such as open rates and click rates can help you assess the success of your newsletter campaigns . But the numbers alone are of little use if you cannot interpret them and you have no comparison value from the competition. Every industry is different and you will get different numbers depending on the day of the week and the time of sending. At the end of the year and at the turn of the year, an increase in open rates and click rates can also be observed. This time is one of the most important of the year, especially in e-commerce, because the Christmas business is approaching or is being used.
Also read the tips about inbound marketing for leads .
Why is the open rate misleading?
What use is the world's best newsletter if it ends up in the trash unopened ? The open rate is an important metric in email marketing. It indicates what percentage of your recipients have actually opened your delivered email. But what use is the open rate if very few users allow it to be recorded ? Most tools give the illusion of accuracy when it comes to the open rate, and Bahamas Phone Number Resource open rates can quickly be misleading. This is the case when an email has been opened but is not counted as opened because, for example, not all of the images in the email have been loaded. Since very few email programs still send such images, most tools calculate the open rate based on assumptions. Click or conversion rates are usually the more meaningful KPIs for email marketing.
Did you know that most email marketing tools provide misleading data?
What is the use of the bounce rate if most companies measure it incorrectly? What is the use of marketing automation if cookies are deleted ? Would you like to know how you compare to your competitors? Do you want to prove the impact of the newsletter on your sales ? Do you need expert support to avoid mistakes in email marketing? Do you want a third-party opinion on the data from your Hubspot or Mailchimp agency? Get advice without obligation from web analytics specialists with 25 years of experience .
Contact
Also read the tips about inbound marketing for leads .
Why is the open rate misleading?
What use is the world's best newsletter if it ends up in the trash unopened ? The open rate is an important metric in email marketing. It indicates what percentage of your recipients have actually opened your delivered email. But what use is the open rate if very few users allow it to be recorded ? Most tools give the illusion of accuracy when it comes to the open rate, and Bahamas Phone Number Resource open rates can quickly be misleading. This is the case when an email has been opened but is not counted as opened because, for example, not all of the images in the email have been loaded. Since very few email programs still send such images, most tools calculate the open rate based on assumptions. Click or conversion rates are usually the more meaningful KPIs for email marketing.
Did you know that most email marketing tools provide misleading data?
What is the use of the bounce rate if most companies measure it incorrectly? What is the use of marketing automation if cookies are deleted ? Would you like to know how you compare to your competitors? Do you want to prove the impact of the newsletter on your sales ? Do you need expert support to avoid mistakes in email marketing? Do you want a third-party opinion on the data from your Hubspot or Mailchimp agency? Get advice without obligation from web analytics specialists with 25 years of experience .
Contact