Also read the tips about inbound marketing for leads .
Why is the open rate misleading?
What use is the world's best newsletter if it ends up in the trash unopened ? The open rate is an important metric in email marketing. It indicates what percentage of your recipients have actually opened your delivered email. But what use is the open rate if very few users allow it to be recorded ? Most tools give the illusion of accuracy when it comes to the open rate, and Bahamas Phone Number Resource open rates can quickly be misleading. This is the case when an email has been opened but is not counted as opened because, for example, not all of the images in the email have been loaded. Since very few email programs still send such images, most tools calculate the open rate based on assumptions. Click or conversion rates are usually the more meaningful KPIs for email marketing.
Did you know that most email marketing tools provide misleading data?
What is the use of the bounce rate if most companies measure it incorrectly? What is the use of marketing automation if cookies are deleted ? Would you like to know how you compare to your competitors? Do you want to prove the impact of the newsletter on your sales ? Do you need expert support to avoid mistakes in email marketing? Do you want a third-party opinion on the data from your Hubspot or Mailchimp agency? Get advice without obligation from web analytics specialists with 25 years of experience .
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